Case Study

Venue Sourcing

Sport Clips stands out in the haircare franchise market, ranked highly across multiple franchise lists. With over 1,900 locations in the US and Canada, their success is bolstered by a unique sports-themed concept and robust support for franchisees.

Objective:
The annual Sport Clips Haircuts National Huddle brings together franchisees, stylists, support team members, and partners from across North America to celebrate milestones and foster growth. The 2024 event hosted over 3,000 attendees, with a key concern being rising event costs.

Venue Sourcing Strategy:
Etherio’s sourcing team prioritized finding a vibrant city with a cost-effective convention center-hotel package. Louisville, KY emerged as the optimal choice due to a compelling multi-year deal, offering substantial savings just before the Kentucky Derby. Long-term partnerships with Louisville Tourism and local hotels further enhanced cost efficiencies.

Results:

2026 Kentucky Convention Center 

Proposed Negotiated Savings
Convention Center Rental  $174,288  $129,288  $45,000 
Food & Beverage Minimum  $400,000  $300,000  $100,000 
Hotel Savings (4 Hotels)    $418,913  $418,913 
Louisville Tourism Rebate  $16,800  $33,600  $33,600 
Louisville Destination Services  $0  $12,950  $12,950 
Louisville VIP Experience  $0  $10,000  $10,000 
Branding Fee  $10,000  $5,000  $5,000 
Estimated Savings      $625,463 

 

2028 Kentucky Convention Center 

Proposed Negotiated Savings
Convention Center Rental  $185,000  $140,000  $45,000 
Food & Beverage Minimum  $400,000  $300,000  $100,000 
Hotel Savings (4 Hotels)    $426,158  $426,158 
Louisville Tourism Rebate  $16,800  $33,600  $33,600 
Louisville Destination Services  $0  $12,950  $12,950 
Louisville VIP Experience  $0  $10,000  $10,000 
Branding Fee  $10,000  $5,000  $5,000 
Estimated Savings      $632,708 

Dedicated Destination Services Manager (Priceless)

  • CSR and Sustainability – connect with the local non-profit community through the Leave a Legacy in Louisville program and learn about best practices in sustainability
  • City Preparedness – advisories sent to all city partners including public safety, downtown ambassador teams, transportation providers (including Uber/Lyft), restaurants and more

Welcome Experience: $6,550

  • One-of-a-kind personalized airport welcome message ($2,300)
  • Downtown pole banners ($2,250)
  • Fourth Street Live! digital welcome screen ($1,500)
  • Official Churchill Downs Bugler to open event ($500)

Promotional flyers and brochures: $5,000

  • Personalized city maps with hotel blocks (interactive and print)
  • Media & PR Consultation with local and regional media contacts
  • Promotional experience at meeting or event one year prior to Louisville ($5,000)

On-Site Experience: $1,400

  • Official Louisville Visitors Guide, city maps and restaurant information
  • Local experiences such as jockey meet & greet, attraction activation or similar ($1,000)
  • Professionally staffed city information booth (24 staff hours – $400)

Total: $12,950 each year

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