Creative Culinary Solutions Save the Day for a Global Franchise Event
1,000+
Attendees enjoyed hot and fresh samples
105%
Sponsorship goal exceeded
A global food and beverage franchise sought to elevate its annual convention by introducing a creative culinary showcase. Despite significant logistical challenges, over 1,000 attendees, including franchise owners and corporate leadership, gathered to experience new menu launches and product innovations.
Objective
A highlight of any global franchise conference is the introduction of new and exciting menu items. Our client planned to unveil an exclusive culinary menu featuring new snacks and sauces. However, an operational kitchen was essential to serve hot and fresh samples to attendees. Without an accessible kitchen on-site, the event’s culinary experience was at risk.
Solution
Faced with the challenge of kitchen access, Etherio demonstrated its adaptability by partnering with local vendors. Our team arranged for external kitchens to be set up near the venue and repurposed a nearby hotel’s kitchen to prepare fresh, hot meals. These swift actions ensured a flawless culinary showcase for the event, keeping the new product launch on track.
Additionally, Etherio showcased its ability to deliver engaging experiences while ensuring compliance by collaborating with over 40 vendors to organize a special alcohol sampling activation. By coordinating with the sponsors and maintaining adherence to all regulations, we delivered an engaging experience for attendees.
Results
- 1,000+ attendees enjoyed fresh samples, showcasing the new menu items as planned.
- Sponsorship goal was exceeded by 105%, a direct result of the alcohol sampling activation and successful event coordination.
- All challenges related to the kitchen access were resolved, leading to a positive event outcome for the client.
