Etherio is thrilled to announce Ross Starr, MS, CEM, as the new Etherio Vice President of Business Development, marking a pivotal advancement in our journey to foster strategic partnerships and drive growth in the event management sector.
With a rich background that spans nearly two decades, Ross Starr brings to Etherio unparalleled expertise in spearheading business development, nurturing strategic alliances, and enhancing customer engagement across diverse sectors such as experiential marketing, trade shows, digital platforms, and sponsorships.
As Director of Sales at McVeigh Global Meetings and Events (MGME), Ross played a crucial role in expanding the company’s portfolio, significantly impacting its growth trajectory. His leadership at GES as a National Sales Manager saw him developing effective growth strategies and managing a substantial event portfolio. Roles at distinguished entities like Feld Entertainment, Cygnus Business Media, Jayne Agency, and Freeman complement Ross’s broad experience. His commitment to excellence in the event management industry is also highlighted by his Exhibition Management certification and proactive involvement as an IAEE Midwestern Chapter board member.
The addition of Ross Starr to our team as the Etherio Vice President of Business Development is not just a win for Etherio but a testament to our dedication to pushing the boundaries of what’s possible in event management, ensuring our partners and clients benefit from innovative, growth-focused strategies.
