The Georgia Association of Community Care Providers (GACCP) brings together home and community-based service (HCBS) providers committed to enhancing the quality of life for Georgia’s elderly and disabled populations. However, by the time Etherio stepped in, the organization was at a crossroads.
Challenges:
- A dormant membership base with minimal engagement
- Ineffective or nonexistent communication strategies
- Low membership renewals
- A lack of operational and event management support
GACCP needed not just a partner, but a catalyst for transformation—someone to reawaken the association’s mission, re-engage its members, and reestablish its position as a vital resource in the state’s healthcare ecosystem.
Solution: Advisory-Led Activation & Strategic Member Engagement
Etherio brought structure, strategy, and forward momentum through a hands-on, collaborative approach partnering with a highly engaged and motivated board of directors. From communication overhauls to high-stakes advocacy, our team provided both management and high-level advisory leadership to help GACCP regain its footing.
Key Solutions Deployed:
- Brand Awareness & Strategic Positioning
Reintroduced GACCP to key audiences through targeted outreach and a renewed brand voice that reflected its modern mission. - Elevated Attendee Experience
Incorporated best practices in meeting management and supported high-profile speakers for state-level engagements, elevating the association’s credibility and draw. - Membership Retargeting Campaigns
Developed and deployed a series of tailored communications aimed at re-engaging lapsed members, highlighting new benefits and value-driven messaging. - Operational Management
Provided consistent administrative and logistical support to streamline processes and enable leadership to focus on vision, not volume.
Results: Measurable Impact Through Strategic Transformation
Etherio’s partnership with GACCP yielded transformative outcomes—setting a new standard for what’s possible when strategic operations meet community-driven advocacy.
Quantitative Wins: (comparing 2022 to 2024 year end data)
- 15,500+ PCA Tests Completed
Following state-level approval, Etherio supported communications that led to a significant surge 65% in online Personal Care Assistant (PCA) test completions—empowering providers and expanding workforce access. - 23% Increase in Total Membership
Retargeted messaging and streamlined processes resulted in a higher membership retention and recruitment. - 24% Increase in Total Income
Association regained financial stability and saw growth in all areas of income.
Qualitative Wins:
- A re-energized board and member base
- Strengthened visibility in statewide conversations around HCBS
- Restored trust and credibility across the provider network
Conclusion: A Model for Association Reinvention
Through Etherio’s strategic guidance and execution, GACCP didn’t just bounce back—it became a more agile and member,centric organization than ever before. This case is a testament to the power of targeted transformation in the nonprofit association space, particularly within complex, regulated industries like healthcare.
