Vice President, Marketing and Creative Services
Jena leads the development and execution of brand and marketing strategies at Etherio, encompassing reputation management, web design, and digital content creation. She also manages our internal agency, providing comprehensive support to clients across the company’s four divisions: Association Management, Incentives, Life Sciences, and Meetings and Events.
With nearly 20 years of combined corporate and agency experience, she has served as a brand strategist, specializing in omnichannel B2B and B2C marketing, communications, and brand development. Jena delivers strategies that engage clients, motivate teams, and propel brands forward. She has a B.A. in both Public Relations and Journalism, with a certification in graphic design. She has held volunteer positions with the Virginia Chamber of Commerce, Atlanta Women’s Club, and Girls Scouts of Georgia.
It’s possible that Jena owns every episode or movie of Lucille Ball’s career. She is a huge fan of her work and work ethic, and when they say, “I love Lucy,” Jena says she loves her more. “If you want something done, ask a busy person. The more things you do, the more you can do.” – Lucille Ball