Tina Weede, CITP, CIS, CRP

Senior Vice President, Meetings and Events

Tina fuels success for our Meetings & Events team by managing operations and team development. She creates and implements best-in-class processes and procedures in alignment with our goals and objectives. Additionally, Tina is responsible for creating cross-functional teams to support clients’ needs and foster support and guidance for all team members.

Tina has a professional background in advertising. She has held leadership positions with several organizations, notably as president of USMotivation. In 2017, she launched GRATITUDESgroup, a talent optimization and culture engineering agency headquartered in Atlanta, GA. Tina attended Appalachian University, the University of North Carolina Asheville, and The Art Institute of Atlanta. She has served as the vice president of research and content and sat on the Board of Trustees for The Society for Incentive Travel Excellence (SITE) Foundation, where she is still a very active member. She is also a former president of Recognition Professionals International (RPI). Tina supports the Boyce Ansley School, an elementary school that supports children facing homelessness, and The Aruna Project, a nonprofit working towards sustained, lifelong freedom for survivors of human trafficking. She also volunteers at Buckhead Church.

Tina owns a non-profit called GRATITUDESheart, which supports Children’s Healthcare of Atlanta and the Georgia Alliance for Breast Cancer. Her purpose statement is “Every Day I Get to Enhance the Quality of People’s Lives.”