When we partnered with Scrub Island Resort, Spa & Marina, the objective was clear: create an unforgettable incentive program for top sales performers that reflected both the destination’s beauty and the client’s high expectations for creativity, exclusivity, and flawless execution.
The event would be the resort’s first full property buyout, requiring extensive coordination between our team, the resort team, and local partners to ensure a premium, one-of-a-kind experience for every guest.
Challenges: Navigating Gaps in Local Infrastructure & Vendor Limitations
While Scrub Island provided a stunning backdrop, executing a world-class event there came with challenges:
- Inexperienced Local DMC Support: Due to the resort location. Because of the resort’s remote location, available Destination Management Companies (DMCs) were not well-versed in luxury incentive execution. As a result, recommendations leaned toward standard cruise excursions rather than bespoke experiences.
- Limited Local Resources: Both the property team and nearby vendors had minimal exposure to full-resort buyouts and complex, group activations, which introduced additional coordination needs onsite.
- High Expectations for Curated, Elevated Experiences: The client envisioned a dynamic program–unique elements, catamarans, private island outings, and custom excursions– that couldn’t be easily sourced through traditional local channels.
Our team recognized the need to step in as a strategic partner, bridging gaps and ensuring the client’s vision came to life without compromise.
Solution: Acting as Strategic Advisor and On-the-Ground Partner
We took an advisory-led, hands-on approach acting as both event manager and DMC consultant to ensure every detail was intentional, high-touch, and on-brand.
By leveraging trusted relationships and creative problem-solving, the team transformed logistical obstacles into opportunities for innovation. From vendor sourcing to on-site execution, every detail reflected a deep understanding of the client’s goals and the local environment.
Key Solutions Deployed
- Reimagined the DMC Model: Partnered with trusted Virgin Islands-based vendors to curate unique experiences beyond traditional offerings like a private catamaran day, complete with a buyout of Hendo’s Hideout, local DJ, and open access at the iconic Soggy Dollar Bar.
Created Signature Destination Experiences:
Developed immersive, authentic programs including:
- A rum history tour through the British Virgin Islands
- Pedal biking and shopping excursions through local towns
- Fun in the Sun Day featuring private speedboat tours, island hopping, and a lobster beach lunch
- Spa and leisure activations for relaxation and wellness
On-Site Advisory and Coordination: Collaborated and educated the resort’s sales and operations teams to elevate service delivery and event flow. We provided guidance on site layouts, rain plans, and the creative use of venues, helping the property envision new possibilities for future group events.
Results: Transforming a Resort Partnership into an Operational Model for Success
The outcome was a high-impact incentive program that exceeded expectations at every level—earning rave reviews from both the client and the resort team.
Key Highlights:
- The resort’s first-ever full property buyout executed without issue
- A 100% satisfaction rate from attendees and client feedback
- Enhanced resort operations through advisory influence
Expanded business opportunities: Future incentive groups were referred to Scrub Island based on our success story with Scrub Island Resort, Spa & Marina.
Hotel Testimonial:
“When Etherio partnered with Scrub Island Resort, Spa & Marina this past year, the results were nothing short of exceptional. Their team brought creativity, innovation, and flawless execution to every aspect of our guest experience, exceeding expectations at every turn.
From adapting to sudden weather changes to accommodating last-minute guest requests, Etherio handled every challenge with professionalism and positivity. Their ability to seamlessly coordinate with our staff ensured that both guests and resort team members felt supported and inspired throughout the visit.Beyond their on-site impact, Etherio introduced fresh ideas and best practices that we’ve now integrated into our daily operations—enhancing efficiency, guest satisfaction, and the overall resort experience.
We can’t wait to welcome them back to the BVI and Scrub Island Resort, knowing they will continue to deliver outstanding results for any group.”
—Sandra Grisham-Clothier, General Manager, Scrub Island Resort, Spa & Marina
